Welcome to The House of Fraser Affiliate Programme!

House of Fraser is the leading, national premium department store group in the UK and Ireland trading principally under the iconic House of Fraser brand name through a portfolio of 60 well-invested stores, as well as through its rapidly growing web-store, www.houseoffraser.co.uk and one Houseoffraser.com concept store.

The House of Fraser brand is differentiated from other department store groups in the UK by its 160 year history in the UK retail market, its wide geographic reach (across the UK and on-line), its broad range of high quality premium branded merchandise offered at competitive prices, its increasing exclusive House Brand offering and its commitment to providing an imaginative, exciting and relevant shopping experience to our customers.

There are over 1000 brands now available online ranging from designer clothing for men, women and children to luxurious home essentials and prestigious beauty collections. New brands arrive every week and new items appear every day on houseoffraser.co.uk. Orders are delivered direct to your door or delivered free next day to one of our stores for collection.

  • FREE standard delivery on all orders over £50
  • FREE Buy and Collect in store
  • A comprehensive delivery proposition, including International Delivery

Our comprehensive delivery options include international delivery to more than 20 countries across Europe, the USA, South Africa, Australia and New Zealand.

  • 30 day cookie
  • High AOV - currently £95
  • Strong offers, incentives and promotions


Commission Rates

House of Fraser award their commission on a multi-attributed basis.

The model has been constructed after detailed analysis into customer journeys. House of Fraser found that customers who spent a longer time on site generally had a higher AOV.

This has led to the new model being attributed by engagement so you will have more of the transaction value attributed to you if you direct the customers that spend a longer period of time on site.

Please see the below journey as an example:

Publisher 1: Directs a customer who spends 30 minutes on site before leaving
Publisher 2: The customer then returns to the House of Fraser site via another publisher and then spends 10 minutes on site and then purchases

Publisher 1 will receive 75% of the total commission and Publisher 2 will receive 25% of the total commission.

Other channels will also be included in this attributed model. However, brand search and direct to site will not be included.

What’s in it for you?

Please note that the below commission will be awarded on the attributed transaction value which is dependent on how long the directed customer spends on site.

Standard Affiliates

  • 6% on new customer sales
  • 4% on existing customer sales
  • 2% on electronics/technology (excludes delivery charges)

Cashback and Loyalty Websites

  • 4% on new customer sales
  • 1% on existing customer sales
  • 2% on electronics/technology (excludes delivery charges)

Voucher Code websites

  • 4% on new customer sales
  • 4% on existing customer sales
  • 2% on electronics/technology (excludes delivery charges)

Please note:

  • Voucher code sites – defined as all sites deemed as primarily promoting voucher codes or offering an incentive to purchase back to users.
  • Cashback sites – defined as all sites where a user is rewarded a cash or points sum for purchasing.
  • We will not pay out cashback where a NUS card has been used.
  • Affiliate commissions will not be paid on House of Fraser Master Cards, Recognition Reward Cards, Recognition Account Cards, House of Fraser Staff Cards, gift vouchers/gift cards, P&P, gift wrapping and non commissionable items sold through other House of Fraser domain-owned websites such http://www.houseoffraserweddinglist.co.uk/ and http://www.houseoffraserkitchenappliances.co.uk/ 
  • House of Fraser will not pay any commission to affiliates on the sale of House of Fraser Gift Cards through houseoffraser.co.uk
  • Affiliates are prohibited from using PPC activity to promote House of Fraser in any search engine, including Google, Bing and Yahoo.

Content on Voucher Code and Cashback Sites:

  • Affiliates can not themselves publish an offer, because they have seen some products discounted at that level on the website
  • Affiliates can not link offers to the Clearance section of the website when we are not in sale
  • Affiliates must only use discount messaging or codes sent to them by House of Fraser
  • Affiliates must ask for approval where they wish to promote an offer or code that has not been sent to them by House of Fraser

Please refer to House of Fraser’s full Terms and Conditions for more details.